Every day we see people on Facebook asking about rates, and mate, the arguments that fire up!
We get enquiries in all forms around pricing, and it is almost every day.
It seems like it is the most important question in the Australian grain sector, and it also seems like it gets asked at the wrong time, like after someone has purchased the gear or done the job.
Can get a bit interesting really, but on that remember you cannot put a price out there to replace reliability and responsibility.
We are not sure how blokes are setting their rates and what is the correct way, but we are going to try and break it down to have you leaving today with a better understanding.
Firstly, rates are hard, but they need to be set with the basis of you making money, being fair to the customer, and it being a win-win situation.
So, let us build a method so we can all afford to live.
These are the costs we see every day, and it is just too bloody easy to bring ourselves down with them.
It is pretty common in the ag sector that the customer supplies diesel, so it is fairly important we understand what our gear uses based on L/hr in different conditions.
At some point, we may be expected to supply it ourselves and forward the cost on, so from this point, work out and understand your usage.
When it comes to wages, we might pay a team member $50/hr.
Let us figure out what else is on top of that $50.
We are in 2026 and the current super rate is 12%.
WorkCover is roughly 4% to 5%.
These are the two guaranteed must be paid.
For current super information, check the ATO Super Guarantee page. For workers compensation premium context, Safe Work Australia has a useful overview of workers compensation premiums.
The hidden cost, this is where it gets proper messy.
If and when applicable:
Working away from home allowance is not as common in ag.
Meals are pretty standard, although a lot of the time the customer supplies tucker to the crews.
Overtime is not as common in ag, because everyone would go broke.
Use of company assets, like staff driving work vehicles, is pretty common.
The reality is that a $50/hr team member could actually be costing your business $75 to $85/hr.
So on top of all of that, we need to consider the consumables: brake cleaner, oil, filters and all the other bits.
None of it is cheap and fairly priced anymore.
I cannot give you pricing on any of the above, but what I can say is these are the things that need to be added into your rates so your business can be fair to your customer and turn a profit so we can all eat.
This is a trap for young players, unless something like COVID happens, then you will make money, but mate, that is a bloody fluke and not smart business.
Most businesses look at their bank account, see cash, and feel they are making money.
We seem to forget the gear is wearing out every hour and drops in value every single hour it is operating.
Let us look at depreciation in the simplest way possible.
We are not going to worry about tax and all that. The real focus here is what it costs to upgrade.
You buy a header for $1 million.
You plan to keep it for 5,000 rotor hours.
When it comes to that number, you trade it in and it is worth $400k, which is $600k less than the initial $1m purchase.
So the reality is every hour that rotor has spun, the header has cost $120 an hour in depreciation.
The question is, should your business be copping that cost or the customer?
I will leave that question to you to figure out.
So the good old R&M kitty, repairs and maintenance to keep it reliable.
After all, no one is having a good day when we have wheels parked up in a high-pressure time.
New gear has warranties, but it is the downtime and waiting for the dealer to get to you to do repairs.
Warranty does not fix blown tyres or hydraulic hoses.
Old machines have no payments, but they have pump failures, engine failures or box failures.
When working out our hourly rate, we need to allocate a strict hourly figure for repairs, as an example $30 to $50/hr.
So as all the big business entrepreneurs and all these business summits will preach, risk equals reward and no guts no glory.
To most of the extent, it is true, but I am not going to go all magical on ya here.
I am just going to say you need to charge accordingly to be able to enjoy the life you want.
After all, we do a trade-off.
So what do we need to go to eat and drink beer?
You need to add a percentage on top, but that percentage is the only money that is actually yours.
That is the cream. Or the beer cream, depending on how you want to look at it.
So here it is, that formula we just broke down in a very simple structure.
But the question remains: does our rate now fall in line with what our machines are capable of per hour to ha from your customer’s point of view?
Copy this simple structure and fill in the blanks:
Diesel: (L/hr x Price) = $_____
Wages: (Your hourly rate + Super + WorkCover) = $_____
Gear: (Replacement Cost / Hours you keep it) = $_____
Repairs: (Estimated $30-$50/hr) = $_____
Subtotal: (Add 1, 2, 3 & 4) = $_____
This is your break-even.
The Beer Cream: (Subtotal x 20%) = $_____
YOUR RATE: (Subtotal + The Beer Cream) = $_____ PER HOUR
We need businesses to make money to scale, especially contractors, as they are so sustainable to the cropping sector.
If we reduce their scale, their reliability and their responsibility, we will all feel it.
I must repeat myself: no price figure can be worth more than Respect, Reliability and Responsibility.
Rates should go both ways, but quality should always be priority.
These resources may help contractors think through pricing, employment costs, insurance and rate-setting alongside their own accountant or adviser.
If you need to dry hire gear, find contractors or understand what is being listed across the sector, Broadacre Contracting gives you a clearer place to start.
You can browse equipment listings, post a tender or create an account to connect with the right people.
A Broadacre Ag Contractor Cost Estimator is a simple way to work out the real hourly cost of running contracting gear by adding diesel, wages, gear replacement, repairs and a profit margin.
Ag contractors should start by understanding their real costs, including diesel, wages, super, WorkCover, consumables, depreciation, repairs and maintenance. From there, they can add a fair profit margin.
Hay contractor rates can vary depending on bale type, gear, location, mowing, raking, stacking and cartage. The best guide is to compare current listings and understand what each contractor is including.
Header contractor rates vary depending on machine class, crop type, conditions, rotor hour, hectare rate and what is included. Contractors need to understand their own running costs before setting a fair rate.
Not always. Owning gear gives control, but it also comes with depreciation, repairs, finance, staff, insurance and downtime. Hiring a contractor may be better when the cost of owning the gear does not stack up.
LIVE GIVEAWAY TONIGHT AT 6PM AEST
Tune in from 5:30 PM AEST as we draw some prizes and make some announcements.
All subscribing + and growth members are automatically entered:
Facebook: fb/broadacrecontracting
YouTube: yt/@BroadacreContracting
TikTok: tktk/@broadacre_contracting
Join for a laugh and to have a yarn! Cheers.