Agricultural Marketing for Aussie Growers and Contractors in Cropping and Mixed Enterprises

We also offer a verified online directory that connects growers and contractors directly, like a grower needing 3 headers for harvest, custom websites, mobile apps and coding services.

But none of that is what makes us different.

In this yarn, I am going to explain why agricultural marketing is becoming essential for growers and contractors, why it is being used now, how it actually solves real problems, and why we would love the opportunity to prove ourselves and build a long-term relationship with you.

We would love to have a yarn.

Agricultural Marketing Services Built for Growers and Contractors

Marketing has always been more of a corporate tool.

We have never really seen it utilised by growers and contractors as such.

But as times change, we start to deal with issues that were not there in the past, and naturally, we all look for new tools to resolve them.

Agricultural marketing is now a tool that is viable and starting to really be required.

We feel the reason is broad but easily explained.

If you want to see how we tell real ag stories, have a look at Talking Gear Tuesday.

Why Are Growers and Contractors Using Agricultural Marketing Now?

Simply put, to solve new problems.

Staffing is a bloody good example.

Finding staff is hard, finding quality staff is even harder, and then maintaining those quality staff members over the long term is a whole different challenge again.

But it is not just staff.

Growers and contractors are also using agricultural marketing to build their reputation, showcase their standards, attract better clients, and stand out in an industry that is going to be more competitive than ever.

The best part is, once it is set up right, it keeps working for them in the background.

So how does agricultural marketing actually solve these problems?

Let us get into it.

How Does Agricultural Marketing Solve These Problems?

I said some time ago in a yarn post that you want the staff to come to you, not you going to them.

The reason I bring it up here is that it is so true.

Marketing plays a huge part and creates the required flow, but it is what you put in position beforehand that will really lead to the solid outcomes.

Let us break that tongue stretcher down.

Firstly, why is it better for staff to come to you rather than you going to them?

If you set standards, culture and desire into your business and broadcast those 3 categories, you will see a flock of staff come to you.

The reason is that people want to be involved in a business with a reputation for doing good work and achieving outcomes.

Having that flow out there will not just lead a flock of staff to you, it will also lead a high-quality workforce to you.

You will find you have just tapped into a high-quality workforce that, at some point, seemed not to exist and did not appear through other methods.

Hopefully, I have explained that part clearly enough, as I tend to end up down the old rabbit warren, but still get to the point.

So, I have explained why it is better for staff to come to you, and now I need to clear up how marketing achieves those styles and outcomes for you.

That modern-day communication is social media channels in content formats.

This world we live in now is very different.

We are transitioning into tech and social media; the way we do things and the way we communicate is very different.

We used to rely on our ears more than our eyes. Now we rely on our eyes more than our ears.

What I am saying is, we used to talk more, but now we watch more.

So after all my gibberish, marketing is your communication tool to enable the flow and your voice.

That is how marketing works and solves problems.

There Are Heaps of Agricultural Marketing Options Out There, Why Choose Broadacre Contracting?

We do not push ourselves or anyone who reaches out to us into a sale.

We feel the best setup is to let it naturally happen.

What we will say is our team consists of members who spent years on the ground working as farmhands.

We have team members who have worked in marketing for 10 plus years, and we have team members who have worked in videography for 7 plus years.

Our team comes from all different places to create a service that is needed and wanted.

That is all we will say here, the rest is best done over a yarn.

If you want to have a yarn, give Dillon a call on 0439 300 380 from 6am to 9pm.