Farm Social Media Marketing Built by Us, Aussie Ag People, for Aussie Farmers and Ag Contractors

I want to say that 3 years ago, I made the decision to build this business.

The 25/26 season will be my last harvest in a header on wages.

It has been bloody hard swallowing that.

Leaving the day-to-day behind to become an advocate for the sector is what I am destined for, but leaving the tools behind is hard.

I love the day-to-day, but I feel I can see and provide more.

I hate the office and the computer work, and I spend a lot in front of them, but still I feel I can do more and also be more.

I just want people to know that I am still ag through and through.

I have lived it, I have worked it, and now I am here to help the industry tell its story properly.

Social Media for Farmers and Contractors: Why It Matters for Your Operation

Social media is playing a massive part in transforming businesses and how word of mouth gets about, from the good to the bad.

For farmers, contractors and every agribusiness, it is becoming, and will soon be, one of the strongest tools for building your business.

Pretty shocking fact really, when that tool is not on the farm or in the paddock.

Here is a little hint of what is going to drive it faster and harder: Starlink, and Starlink built into mobile phones.

So without dribbling on too much, here is why social media and social media marketing matters for your operation.

Your core values, your reputation and your expectations now live online.

Staff, possible clients, manufacturers, industry representatives and sponsors want to see your gear, your standards, your own knowledge and R&D, and your work ethic.

Essentially, are you an option for opportunity?

I mean, after all, business and owning a business is about creating and chasing opportunities.

So does it matter for your operation to be online?

How Social Media Is Pulling In Opportunities and Day-to-Day Problem Solvers for Aussie Agriculture Contractors

For a contractor, if a grower or farmer is searching for contractors, they will engage through directories like Broadacre Contracting.

The second-tier options are Instagram and Facebook, then they might hit Google.

But if they hit Google, they will be redirected to Broadacre Contracting, then the social channels.

Growers prefer Broadacre Contracting because it requires all users to work under its core values of Respect, Reliability and Responsibility.

The grower’s contact details are only available to verified members, ensuring they do not get calls from randoms who cannot provide what they are looking for.

Pretty much, Broadacre removes the rubbish and provides instant alerts and direct contact, knowing that as soon as a grower posts a job, they will get a phone call from a contractor.

So if your competitors are verified members of the Broadacre Contracting system, they are receiving instant SMS alerts as soon as a grower posts a job on the website.

Broadacre Contracting has had over $15 million of work come through the system to date.

And believe it or not, it is direct contact.

When the contractor gets the alert, they can access the website and call the grower directly without paying a commission.

You can also see how we tell ag stories through Talking Gear Tuesday.

If Your Competitor Is Posting and You Are Posting Nothing, They Are Advancing

If your competitor is utilising socials to build their reputation and is actively posting headers chewing through wheat on socials, and you are posting nothing on socials, every minute you are not posting, they are advancing and growing.

Your opportunities are now narrowed to a bit of word of mouth, if the neighbour from your current job is looking, or, of course, your contacts from being in business.

But I mean, if you have full books from your contacts, you are not really looking for work right now.

“We have been around long enough, we do not need to do anything because our reputation and word of mouth serves us enough.”

I am going to give you a real, educated and experienced suggestion.

Just take the time to think about that theory and if it really applies nowadays.

Yes, once upon a time, that is how it worked.

Just ask yourself a question like this:

It does not take much.

A change of manager, a death in the family, kids coming up and taking the reins.

The goal posts used to move a bit slower.

Nowadays they are moving quicker, and we all feel it and we are all copping the blows, including ourselves.

We have lost some, and we have gained some.

Everything will work out how it should.

But I, as a director and founder of a business, will never reduce the tools that bring opportunity.

I am trying to open doors. We need to, otherwise our doors will close.

Outside of Opportunities, Social Media Solves Modern Day-to-Day Problems

Outside of opportunities, social media solves the modern day-to-day problems we experience, and staffing is a cracker of an example.

Finding staff is hard.

Finding quality staff is even harder.

Maintaining those quality staff members over the long term is a whole different challenge again.

So, getting to the point without getting lost in the Dillon rabbit warren.

If you set standards, culture and desire into your business and broadcast those 3 categories through social media, you will see a flock of staff come to you.

The reason is that people want to be involved in a business with a reputation for doing good work and achieving outcomes.

Having that flow out there will not just lead a flock of staff to you, it will also lead a high-quality workforce to you.

You will find you have just tapped into a high-quality workforce that, at some point, seemed not to exist and did not appear through other methods.

So how does agricultural marketing actually solve these problems?

Let us get into it.

Social Media for Farmers and Growers: Building Better Operations, Better Buyers and Better Staff

For farmers and growers, social media is not just a distraction their staff scroll at smoko and in the tractor.

It is becoming one of the strongest tools.

It is utilised to improve your operation by solving the day-to-day issues, attracting a need for your products if you are doing the whole paddock-to-plate or hay sales.

It is also the main tool needed to create an ecosystem of better buyers.

As we bang on about all the time, the flow systems for staff pull in quality staff that do not exist, well so we think.

Now, we do not exactly know what you are doing, but let us focus on the paddock-to-plate business structure.

It is a good example, as it is becoming big.

Growers and farmers are looking at how they create their own ecosystem, looking for better stability and control inside their business, pretty much.

That is where all of this comes from.

So how does social media actually build that ecosystem?

Let us break it down into what matters most: better operations, better buyers and better staff.

The paddock-to-plate model needs your operation to be dialled in, and social media is one of the strongest tools to dial it in proper.

If you educate about the genetics you are running, explain the benefits and the sustainability, you are essentially broadcasting live R&D, and that is highly valuable.

Doing so now makes you an option for opportunity.

Cut through the noise.

You’ve Come This Far, Can We Have the Opportunity to Prove Ourselves?

I want to say thanks for reading my yarn.

Broadacre Contracting and our team would like the opportunity to build a relationship with you and prove ourselves.

We are passionate about ag.

We are a strong advocate for the industry.

Simply put, our team are aggies through to tech-savvy members coming into the ag world.